The July 2024 report reveals that commercial banking lacks modern, purpose-built tools for detecting and preventing customer attrition, with only three notable vendors offering relevant solutions. Abrigo uses metrics like loan maturities and service breadth to flag churn risks and suggest next-best actions. Identifee integrates via APIs and employs conversational queries and sentiment tracking. nCino leverages proprietary data and treasury management integrations to detect churn precursors. In the absence of these tools, many banks still rely on manual surveys and ad hoc data queries, underscoring the need for modernization.

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