This benchmark report by LeanData surveys 208 B2B professionals to assess go-to-market (GTM) efficiency trends. It highlights challenges like misaligned sales/marketing, inefficient lead management, and slow pipeline progression. Key recommendations include adopting opportunity-based selling, streamlining SDR tasks with AI, and improving data hygiene. The report stresses tech-enabled orchestration, cross-functional alignment, and AI-driven automation as critical strategies for B2B companies to drive scalable, predictable growth.

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