This annual report analyzes global trends in data loss, revealing that insider-driven incidents—careless, compromised, or malicious—cause most breaches. It finds 67% of organizations suffered material loss of sensitive data in the past year, often tied to hybrid work, rapid data growth, and cloud reliance. The report stresses that traditional data loss prevention tools struggle to keep up, especially with the rise of GenAI applications. It recommends data security posture management, user training, and context-aware controls to reduce financial, regulatory, and reputational risks.

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