Report
State of Generative AI in the Enterprise
GenAI adoption is growing, but most companies are progressing at the speed of organizational change—not technology. While 74% report ROI from advanced initiatives, scaling remains slow. IT, marketing, and cybersecurity lead in adoption, with cyber seeing the strongest ROI. Barriers include regulatory risk, trust, and talent gaps. Agentic AI—autonomous systems—is a top future focus. Despite challenges, most organizations are committed to long-term investment. Success hinges on governance, strategic focus, and workforce readiness to drive real, enterprise-wide transformation.