Deloitte’s Q4 report reveals GenAI is progressing but adoption lags tech advances. Most firms are still experimenting, with 74% reporting ROI meets or exceeds expectations in top initiatives. GenAI is most advanced in IT, cybersecurity, and marketing, with agentic AI gaining traction. Major barriers include governance, trust, and data quality. C-suites are optimistic, but workforce adoption remains limited. Success requires stronger alignment, realistic expectations, talent investment, and strategic planning—especially for agentic AI. The report urges sustained commitment to unlock GenAI’s long-term value.

Join for free to read