Amid rising costs, slowed growth, and investor pressure, tech companies are shifting from a “growth-at-all-costs” mindset to profitability-focused strategies. AI is viewed as essential for long-term gains, yet short-term ROI remains elusive. Most execs are prioritizing AI for internal automation while grappling with funding limits and skeptical investors. Companies are cutting costs, streamlining portfolios, and modernizing pricing, sales, and operations to reinvest in AI. Striking the right balance—profit now, invest for the future—will determine which players thrive as the AI wave reshapes the tech landscape.

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