Virtusa helped companies engineer data mastery by enabling effective collection and utilization of diverse customer data from digital sensors, apps, and social media. Their expertise empowered organizations to integrate and analyze both product usage and customer sentiment data, driving deeper insights and more personalized experiences. By leveraging advanced data strategies and technologies, Virtusa supported clients in moving beyond customer obsession to proactive engagement, optimizing products and services for future market demands and enhancing overall business performance across multiple industries.

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