The April 2023 report finds that micro, small, and midsize enterprises are increasingly seeking advanced cybersecurity solutions but demand clear value and affordable pricing. Top concerns include phishing, fraud, and ransomware, driving interest in identity theft protection and online fraud detection. The MSME cybersecurity market is expected to grow from $1.44 billion in 2023 to over $2 billion by 2027. Most spend under $10,000 annually, preferring bundled offerings from reputable vendors and shifting from VARs to managed service providers. Price sensitivity remains high, with competitive MDR options emerging.

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