Prowly’s PR Trends & Predictions for 2025 highlights the top three trends shaping the future of PR: AI-powered tools (74% see as most impactful), data-driven strategies for measurable ROI, and hyper-personalization to better connect with audiences. “Spray and pray” pitching, greenwashing, and multitasking are trends to leave behind. Budget priorities include AI tools, strategic partnerships, and social platforms. The report encourages ethical AI use, localized storytelling, and long-term influencer relations. Prowly, an all-in-one PR platform, supports media outreach, analytics, and personalization.

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