This report explains how B2B marketers use AI and data to optimize websites. It highlights combining A/B testing and personalization to improve user experiences, recommending agile experiments on small content elements and leveraging customer feedback. A case study shows Code42 using Webflow Optimize to create 76 homepage variations, increasing conversions by 15%. The guide stresses continuous testing, monitoring high-traffic pages, and SEO tactics like link reclamation to boost visibility. Success relies on integrating AI-driven tools with human insight, regularly reviewing analytics, and iterating strategies to stay effective and relevant.

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