This report explains how enterprises can monetize data through democratization, operationalization, productization, and sale. Democratization expands self-service access and data literacy, enabling more users to create value. Operationalization uses data to optimize processes and boost revenue. Productization builds data-driven products like dashboards and AI models, while sales monetize raw and processed datasets. Success requires strong governance, clear roles like data product managers, cloud-native platforms, and compliance with privacy laws. Cloud marketplaces are growing channels for distribution. Most firms expect revenues from data monetization to rise in coming years.

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