This IDC MarketScape excerpt positions Pure Storage as a Leader for proactive, predictive hardware support. The report emphasizes industry trends toward agile IT infrastructure, AI-driven operations, and strong customer-centric service models. Pure Storage earns high marks for Pure1 Cloud telemetry, 24×365 support tiers, rapid response times, and automated issue detection. Strengths include efficient service portfolios and connected monitoring; challenges include educating customers on Pure’s full offering. The analysis highlights how support services underpin digital transformation as organizations face skills gaps and rising operational demands.

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