Harnessing generative AI for business transformation involves strategic questions and solution-oriented actions. EY partners with clients to innovate, leveraging AI to revolutionize business strategies and operations while ensuring ethical use. Key areas include developing new AI-driven business models, optimizing decision-making, creating AI-generated products/services, and enhancing customer/employee experiences. Responsible AI use, integrating technology with existing systems, and navigating legal/regulatory challenges are essential. Success requires rethinking strategy, operations, and embracing agility and innovation for value creation and growth.

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