This HubSpot report explores how AI is reshaping GTM strategies for startups across marketing, sales, and customer service. Based on a survey of 1,000+ founders, it highlights AI’s impact on personalization, automation, and productivity. Key takeaways include rising AI adoption in customer targeting, dynamic pricing, and lead generation, with startups reporting stronger investor interest, conversion rates, and scalability. Founders are urged to align AI usage with company values and governance.

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