This Deloitte report explores how generative AI (Gen AI) is reshaping the transportation sector. While over half of companies have started implementing Gen AI, adoption remains narrow and mostly at pilot stage. Key use cases—like route optimization and warehouse ops—are delivering value, but broader functions like finance and HR lag behind. Major barriers include data risk, governance gaps, and lack of AI-ready talent. Leaders succeed by aligning Gen AI with strategy, building decentralized risk processes, and investing in talent. Full transformation is expected to take over three years.

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