The 2025 B2B Marketing Benchmark Report highlights key trends in budget allocation, AI integration, and lead generation. Budgets are increasing, with focus on branding, lead generation, video marketing, and content development. AI adoption is growing, with 50% using it for content, though challenges exist in balancing AI with human creativity. Lead generation efforts favor in-person events and webinars, prioritizing quality over quantity. Content marketing is widely used but faces budget and strategy challenges. Event marketing remains vital, emphasizing in-person interactions. Video marketing is expanding, but resource constraints limit effectiveness. Marketers are optimizing budgets and leveraging research insights to enhance strategies.

Join for free to read