The Consumer Products Report 2024 argues that consumer packaged goods companies face a critical reset as pricing power fades and inflationary tailwinds recede. With little room left for price increases, growth must come from higher volumes rather than margins. To reignite profitable growth, CPGs need to fundamentally reshape their businesses by sharpening value propositions, revitalizing innovation pipelines, improving execution at the point of sale, and accelerating digital and data capabilities. The sector stands at a crossroads, where incremental changes are no longer enough. Companies that rethink cost structures, operating models, and consumer engagement can restore momentum, while those that rely on past pricing strategies risk prolonged stagnation.

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