Consumer Insights: Understanding Canada’s rapidly expanding gig workforce

8 Pages

Visa’s 2025 report shows Canada’s gig workforce may now represent up to 22% of the labor market. Gen Z and Boomers are leading participation, drawn by flexibility and autonomy. Full-time gig workers spend more monthly than average Canadians and favor debit and digital payments. Despite variable income, they are optimistic, financially strategic, and often invest in real estate. Urban hubs like BC, Ontario, and Quebec have the highest gig density. For businesses and banks, adapting to these unique payment behaviors and digital habits presents growth opportunities.

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Consumer Insights: Understanding Canada’s rapidly expanding gig workforce

Consumer Insights: Understanding Canada’s rapidly expanding gig workforce

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