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Brand Humanity Study 2.0: A Spotlight On Retail

Brand Humanity Study 2.0: A Spotlight On Retail

Braze
Pages 15 Pages

This study explores how “human” brand experiences—empathetic, responsive, and values-aligned—enhance retail loyalty. It finds that consumers reward authentic, emotionally intelligent brands with higher engagement and repeat purchases. Retailers applying these principles achieve up to 19% revenue growth and stronger customer advocacy. The report recommends three imperatives: embed empathy in digital journeys, maintain transparency on data use, and use personalization to show customer understanding.

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