The Black Hat 2023 Startup City report highlights the trends shaping cybersecurity innovation through the lens of 87 emerging vendors. Artificial intelligence dominates the landscape, with vendors relying on AI to reduce InfoSec costs despite skepticism over unsubstantiated claims. Security posture management was the most represented and heavily funded category, attracting nearly $300 million in VC investment. Browser security gained momentum, followed by software supply chain risk solutions like SBOMs. Identity protection remains strong, focusing on risk intelligence and secure connectivity. U.S. vendors dominated by volume, but Israeli firms received higher per-company funding, and many startups attended at their investors’ urging rather than for sales leads.

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