The October 2022 Aite-Novarica report Attack Surface Management: Avoiding Device Whack-a-Mole by Tari Schreider examines the evolving ASM market, its categories, history, and growth trends. It details the ASM lifecycle, use cases, capabilities, and standards, highlighting the importance of mapping and securing digital assets. The report covers market size, venture capital and M\&A activity, and profiles 21 vendors with capability rankings. It emphasizes reducing security gaps through comprehensive asset discovery, internal and external threat detection, and digital-first strategies to proactively manage and protect expanding attack surfaces.

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