The 2025 Financial Services Trends report highlights how data remains central to growth strategies, with 79% of leaders calling financial data intelligence critical. Open Banking adoption is set to accelerate with new U.S. and Canadian regulations, creating competitive advantages for early movers. Rising fraud, projected to hit $40 billion by 2027, will push providers to modernize protections and educate consumers. Consumers also demand app consolidation, preferring one platform for all finances. Meanwhile, AI faces a “reality check,” as success depends on clean, accurate data. Finally, trust and transparency are key to avoiding “under-data’ed” consumers unwilling to share data.

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