The State of Deepfakes 2024 report by Sensity AI outlines the rapid commodification and misuse of generative AI technologies in creating manipulated videos, images, and audio. It identifies growing threats in three main areas: influence campaigns, scams, and KYC fraud. Deepfakes are increasingly used in geopolitical manipulation (notably in the US elections, Israel-Hamas conflict, and Russia-Ukraine war), high-return investment scams using fake celebrity endorsements, and identity fraud to bypass online security. The report highlights that cybercriminals, state actors, and hacktivists exploit easily accessible AI tools, calling for urgent improvements in detection, digital literacy, and regulation.

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