Medallia’s B2B report highlights how top-performing companies prioritize customer experience to drive revenue, loyalty, and efficiency. These leaders are 4.5 times more likely to grow revenue over 20% and typically demonstrate a company-wide commitment to CX (46%), invest in analytics and personalization (71%), adopt real-time feedback technology (69%), and measure feedback across all channels (50%). In contrast, low performers lag in all these areas, with only 13% showing organizational CX commitment. The findings underscore the value of moving beyond surveys to a comprehensive experience model that fuels sustained B2B success.

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