A recent survey of over 1,000 American consumers reveals strong awareness and opinions about ransomware attacks. Eighty-one percent are familiar with high-profile attacks on organizations like Colonial Pipeline and SolarWinds. Forty percent oppose companies paying ransoms, and 70% say they would stop doing business with companies that pay, or would give them lower ratings. This consumer sentiment underscores the importance for businesses to adopt robust anti-ransomware solutions like Cohesity’s, which offers immutable backups, AI-powered anomaly detection, and rapid recovery to prevent paying ransoms and maintain trust.

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