Thales’ Passwordless Future report reveals that 87% of consumers have lost patience with password resets, leading to brand abandonment and poor user experience. Nineteen percent left brands after forgetting passwords, and 16% switched due to complex requirements. Passwordless authentication methods like biometrics, passkeys, and multi-factor authentication are gaining popularity, with 75% of users favoring them—up from 72% in 2024. Consumers believe passkeys (48%), biometrics (51%), and MFA (64%) build greater trust. The report concludes that passwordless solutions enhance security, convenience, and cost efficiency while strengthening digital trust between brands and users.

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