IQVIA Personal Selling Solutions supports pharma brands facing patent expiries, competitive launches, shifting reimbursement, and evolving regulations. With over 25 years’ experience and a 95% satisfaction score, IQVIA offers scalable, flexible, and agile sales force deployment to maintain brand equity and share of voice. The service blends in-person and virtual promotion, optimizing mature brand performance in multi-challenge environments. A case study showed a client successfully redesigning and redeploying its sales strategy, reducing footprint while improving productivity after switching from a prior CSO to IQVIA’s solution.

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