The Essential Holiday Season Prep Checklist warns online retailers to brace for surging traffic and intensified threats. In 2023, traffic rose 12% from October to November, with bot attacks making up 43% of all incidents—averaging 1,950 daily. Account takeover attacks spiked 85% on Black Friday alone. Retailers must secure APIs (which drive 71% of web traffic) and protect against business logic and endpoint attacks. Client-side threats are growing too, as 76% of JavaScript on retail sites comes from third parties, increasing the risk of supply chain attacks. DDoS and AI-driven threats add further urgency, making strong security essential.

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