This infographic illustrates the advantages of virtual trials in consumer health, highlighting faster timelines, lower costs, and improved feasibility. On average, clinical trials see 30% participant drop-out, but virtual models can accelerate enrolment by 3–4x, as shown by one study that recruited 400 patients in just 24 days. A full RCT was completed virtually in one month, with another trial conducted 100% remotely to support a prevention-focused product claim. Virtual trials offer up to 50% cost savings, though 24% of executives cite insufficiently robust data and 19% cite high costs as key challenges. Virtual research is positioned as a new normal for claims generation.

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