This infographic visualizes how consent and preference data flows through an organization’s technology ecosystem. It illustrates how customer inputs from preference centers, web forms, and transactions feed into OneTrust and then propagate across customer data platforms, marketing automation tools, personalization engines, BI systems, and data lakes. APIs, event-based updates, and bulk exports ensure real-time alignment between consumer choices and downstream data use. The infographic emphasizes that consented data becomes the foundation for all systems, enabling compliant personalization, accurate reporting, and consistent enforcement of privacy choices across the tech stack.

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