B2B sales teams face major challenges: tool overload, remote work shifts, poor onboarding, limited enablement, and manual processes. With 86% using 5+ tools and 43% unable to find stored contracts, productivity suffers. Remote selling is now standard, yet 65% of professionals lack the resources or messaging support needed to succeed. Many still rely on manual processes for sales-marketing data flow, and structured coaching is rare. Digitizing contract lifecycle management boosts efficiency, reduces human error, and supports a shift to data-driven selling—critical as 60% of sales orgs move this way by 2025.

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