The infographic outlines four steps retail and eCommerce brands can take to build customer loyalty. First, ensure consistency and simplicity across all touchpoints, as both loyal and non-loyal customers value seamless, high-quality experiences. Second, better use customer data, with most consumers open to sharing it if privacy is maintained, though many brands still lack mature data practices. Third, give customers the power to choose how they interact with brands, as preferences for channels and self-help options vary widely. Finally, integrate AI into customer experience processes, as more than 50 percent of organizations already use AI for support functions, helping deliver faster, more personalized interactions.

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