Dock’s modern sales enablement playbook reframes enablement as a revenue-wide system of research, processes, training, content, and tools that help reps close consistently. Why it matters: faster ramp, higher win rates, smoother launches, and tighter Sales-Marketing-CS alignment. Ownership evolves from shared (early stage) → Product Marketing → dedicated Enablement team. Trends: buyer enablement, every team as a revenue team, flatter tech stacks, and AI powering insights and automation. In practice: five pillars (research, processes, training, content, tools), 10 best practices (align to revenue KPIs, iterate, map content to the buyer journey, be proactive, enable managers to coach, use AI, unify roadmaps, use deal rooms, measure/iterate, invest in scalable systems), content by Awareness/C

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