U.S. biopharma field activity rose 9% year-over-year, driven by in-person meetings, yet 84% of HCPs favor maintaining or growing virtual interactions—making preference awareness crucial for reps to avoid missed opportunities. Success hinges on pre-outreach planning with activity data for optimal targeting, channel strategies, and personalization, despite rigid cycles and siloed data. Veeva Vault CRM enables three steps: real-time unified insights, dynamic planning, and AI-driven personalization—empowering field teams to craft data-rich strategies that align with HCP preferences for superior engagement.

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