“The Visibility Code” outlines how GenAI reshapes digital publishing: AI overviews and zero-click answers siphon traffic, so classic SEO won’t sustain revenue. Add GEO (Generative Engine Optimization)—structured, authoritative content with strong E-E-A-T and schema (FAQ, HowTo, Article, Breadcrumb, Speakable, Author/Org)—so AI can parse, cite, and surface your work. Test visibility with targeted prompts, publish original research, and earn high-quality backlinks; block AI crawlers if needed. Diversify monetization beyond display into programmatic, native, subscriptions, CTV/OTT, partnerships, and ecommerce. Pair human editors with AI, adapt quickly, and stay compliant to grow.

Join for free to read