Mobile app security protects apps, data, and users against rising attacks by applying secure design, strong encryption, key protection, code obfuscation, tamper detection, RASP, MFA, secure communication, and continuous testing. Because apps hold valuable PII, IP, and payments data, breaches lead to major financial, regulatory, and reputational damage. OWASP’s Mobile Top 10 outlines common risks—from insecure storage and communication to code tampering and reverse engineering—requiring layered defenses across the full lifecycle. Best practices include secure-by-design development, regular pen testing and patching, careful use of third-party libraries, and robust runtime protections. A comprehensive, multi-layer strategy—supported by expert partners like Zimperium—helps prevent data theft, app hijacking, and revenue loss while strengthening user trust.

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