The North Star Playbook details how companies can accelerate growth by identifying and operationalizing a North Star Metric (NSM)—a leading indicator of long-term customer value. It outlines the structure of a strong NSM, composed of a clear action, a target customer, and a defined frequency. The guide emphasizes aligning teams through input metrics that drive the NSM, setting baselines, and embedding these metrics into team rituals. It includes real-world examples from companies like Netflix and Zoom, and offers a workshop format for defining an NSM. Ultimately, the playbook empowers teams to focus on what truly drives sustainable growth .

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