The Hatch Guide to Texting outlines essential rules and best practices for compliant and effective SMS campaigns. It emphasizes the importance of TCPA compliance, including opt-out instructions, company identification, and obtaining explicit written consent before texting. It also details technical requirements like character limits and media attachment sizes, and stresses messaging strategies that prioritize brevity, personalization, and eliciting responses. The guide includes templates for terms and privacy policies, explains the 10DLC registration process, and highlights the risks of non-compliance such as reduced deliverability and legal exposure.

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