Advertisers face rising privacy regulations, signal loss, and complex data ecosystems. Data clean rooms enable secure collaboration on sensitive data without exposing personal information, supporting measurement, targeting, and optimization. Snowflake’s Data Clean Rooms offer a privacy-first platform with interoperability across clouds, neutrality, and no license fees. Brands like Indeed use Snowflake to unify impression and conversion data for better attribution and ROI. Key success factors include compliance, governance, interoperability, and clear strategy. By leveraging Snowflake, advertisers gain control, improve campaign performance, and build trust while protecting consumer privacy.

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