This guide explains how enterprises can automate end-to-end customer journeys across marketing, sales, and support while preserving personalization. It outlines the building blocks of journey automation, including customer data platforms, orchestration engines, messaging channels, and AI-powered decisioning. The document presents use cases such as onboarding, retention, cross-sell, customer support, and reactivation. It emphasizes the importance of journey mapping, real-time triggers, omnichannel consistency, and performance measurement. The guide concludes with recommendations for scaling automation responsibly by combining self-service, proactive messaging, and human escalation.

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