Guide
The Definitive Guide to Partnerships | The Americas Edition
The Definitive Guide to Partnerships: The Americas Edition offers a comprehensive roadmap for building successful affiliate and non-traditional partnerships across North and South America. It outlines key regional traits, ecommerce trends, and partnership maturity while providing a framework to develop high-impact strategies: setting goals, aligning partner matrices, refining commission structures, leveraging data, and optimizing payments. The guide includes tools and worksheets for planning and execution, emphasizing the need for localization and strategic alignment in a region rich with diverse cultures, markets, and growth potential.