The 2025 Social Media Best Practices guide from Keokee Media offers strategic rules for content, engagement, and platform optimization. It promotes the 70/20/10 content mix, pattern interruption, humanized (P2P) branding, and intentional CTAs. Marketers should tailor posts per platform, avoid outbound links on closed networks, and use organic content to guide paid boosts. It encourages SEO, influencer collaboration, A/B testing, and working with platform algorithms—not against them. Tools like Hootsuite help manage accounts, and success hinges on authenticity, relevance, positivity, and analytics-driven decisions.

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