Avanade’s guide outlines how generative AI can transform retail by enhancing customer experiences, employee support, and operational efficiency. Key opportunities include hyper-personalized in-store experiences, real-time customer insights, and AI-powered assistance for frontline workers. Despite high confidence among retailers, many lack full AI readiness in training, governance, and workforce planning. Avanade offers tools like the Intelligent Store framework and AI Readiness and Governance services to help retailers implement responsible, scalable AI strategies and unlock lasting value.

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