Working w ith a content m anagem ent services partner that has the data expertise to help them deliver category grow th? THAT? S THE PERFETTI VAN MELLE STORY. As an innovative leader in the confectionary category, Perfetti Van Melle (PVM) believes in working closely w ith their retailer trading partners in order to creat e cat egory program s t hat increase sales and m argins for all parties. In a category dom inated by larger industry players, PVM recognizes the im portance of building and support ing ret ailer relat ionships to help them drive m ore sales in the category. THE CHALLENGE PVM faced a particular challenge in that one of their category com petitors, a m ajor player, had suggested to a retailer the idea of creating new shelving arrangem ents to grow the retailer

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