Jellyfish’s 2024 Annual Budget Planning Guide advises R&D leaders to align priorities across Finance, Product, and Engineering during uncertain markets and rapid AI adoption. With R&D averaging 38.6% of operating budgets, leaders must choose between top-down, bottom-up, or hybrid planning models, balancing predictability and flexibility. In uncertain times, frequent re-evaluation of goals, slowed hiring, and tough trade-offs are required, while growth periods call for scaling, investing in infrastructure, and addressing tech debt. Resource allocation visibility, supported by Engineering Management Platforms like Jellyfish, ensures that investments align with strategic business objectives.

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