Jellyfish’s 2023 Budget Planning Guide for R&D highlights how priority setting is crucial during uncertain times, with R&D spending averaging 38.6% of operating budgets. Large enterprises often use top-down budgeting for predictability, while startups favor bottom-up models for flexibility, though most adopt a hybrid approach. In downturns, leaders must revisit plans, slow hiring, and make tough trade-offs, while in growth periods, they should invest in scaling, infrastructure, and tech debt reduction. Accurate resource allocation is essential, and Engineering Management Platforms provide the visibility needed to align investments with strategic priorities.

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