This guide explains how to embed modern analytics in SaaS products. Internal analytics focus on internal teams, while SaaS embedded analytics deliver insights directly to end-users inside applications. GoodData supports all user types—business users needing simple KPIs, managers tracking performance, and analysts building custom reports. Implementation involves data modeling, report creation, rollout, customization, and monitoring. GoodData enables self-service, flexible embedding, and per-workspace pricing, avoiding per-user fees. Its platform offers scalability, strong security, and branding options to help companies drive engagement and adoption across diverse customer bases.

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