Startups increasingly rely on cloud solutions, but managing costs is challenging due to overprovisioning, complex pricing, and limited visibility. FinOps helps by aligning financial and technical teams to control spend and optimize usage. Key strategies include cross-functional FinOps teams, cost-aware culture, cloud optimization tools, rightsizing, and accountability models like chargeback/showback. Startups should avoid vendor lock-in, plan for scalability, and join startup programs offering credits and support. Tools like Cloudeasier and open standards enhance cost control, helping startups improve ROI and long-term sustainability.

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