This playbook is designed for managed service providers seeking to expand revenue through disaster recovery services. It explains why many SMBs underestimate downtime risks and how MSPs can position disaster recovery as essential business insurance rather than a luxury. The document outlines common objections, target industries, cost-of-downtime calculations, and strategies for upselling DRaaS to existing customers. It highlights the advantages of cloud-based disaster recovery, including OPEX pricing, automation, and rapid recovery without additional infrastructure. The playbook demonstrates how integrated cyber protection platforms simplify delivery while improving customer retention and recurring revenue.

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