The mantra of putting customer experience first and letting the rest follow has never been truer than it is today. Financial institutions that lead the market in providing exceptional customer experience have a higher recommendation rate, a higher share of deposits, and a greater likelihood that customers will increase their portfolio of new products and services from their bank. In today’s on-demand world, customers’ expectations are sky-high. They assume that the companies they interact with are available 24/7 with instant, helpful and personalized service, in the appropriate language - and rightly so. This is particularly true for enterprises in the financial services space, where differences in products can be difficult to spot for the inexperienced consumer.

Join for free to read